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Hey there! Welcome to the 341+ new subscribers! You’ve joined a growing group of GTM operators that want to get better at Clay. Btw, YOU are invited to my first subscriber-only event, RSVP below:

Clay Integration of the Week

I love using Reddit. With Clay, you can monitor Reddit convos about your brand, competitors, and industry. See how here!

Cool Clay Things I Found This Week

🌱 Clay

• How to created hundreds of personalized landing pages in Clay (video)

• Theres no alpha running your GTM strategy like everybody else (post)

👀 ICYMI

• Turn social intent into booked meetings with Clay and Trigify.io (video)

• Find profiles on Twitter or X with Clay in 5 seconds (video)

• Automate 10-K searches for strategic initiatives using Clay (template)

• Capture product feedback with Clay and Gong (template)

• How to enrich webinar attendee lists to find leads with Clay (template)

Ok, let’s dive into today’s main topic.

The Challenge

Last week, I went kinda viral on LinkedIn.

One of my LinkedIn posts got 120K+ impressions and 1.1k+ comments.

It was very exciting to see the numbers going up and to the right.

But then, reality hit.

I didn’t have a way to deliver my template to all these people.

Here was my situation:

• When your content goes viral, manual outreach becomes impossible

• Your promised lead magnet needs to reach hundreds (or thousands) of people

• You have a goldmine of potential connections but no efficient way to engage

The question consuming my waking thoughts was:

How can I deliver my template to thousands of people AND start conversations?

Why It's Important

We spend so much time creating content to get attention.

But, we don’t think about the systems to capture that demand in a systematic way.

To recap:

• My post got 100k+ impressions, 400+ reactions, and 1,000+ comments

• Each commenter represents a potential lead (or subscriber) for me

• Without a system to capture this attention, I’ve wasted my time and energy

• My credibility tanks if I don't deliver on promises

What do you think is more valuable?

1. Letting the moment pass and hoping leads remember you later?

2. Starting a direct conversation while they're actively interested in your solution?

Social proof is currency, but only if you can convert it to conversations.

Likes and comments don’t pay the bills.

Common Solutions (and why they fail)

Let's be real.

Most people's "strategy" for handling viral LinkedIn posts suck.

Here's what I typically see:

1. The "I'll get to it later" approach. They manually respond to a few comments, get overwhelmed, and abandon ship.

2. The "drop a link and pray" method. They post the asset in a follow-up comment that gets buried instantly.

3. The "DM me" cop-out. They ask people to message them, creating needless friction.

4. The "ghost everyone" technique. They simply never deliver the promised content.

And guess what…

All your leads are cooling off by the second.

A Better Way - Using Clay and La Growth Machine

I decided to stick to tools I already use for my newsletter growth - Clay, La Growth Machine, and LinkedIn Community API.

Here's the exact process I built that's getting me a 29% response rate.

Step 1: Create something worth sharing

Last week, I rebuilt our complex ABM template into a simplified version focused on:

• Importing named accounts from HubSpot into Clay

• Monitoring brand mentions on LinkedIn

• Auto-updating ABM stage from Unaware → Interested → Meeting Booked

Step 2: Extract & organize commenters with Clay

I created a basic flow in Clay that use LinkedIn Community API to:

• Get all comments on my LinkedIn post

• Add commenters to a dedicated Clay table

• Structure all their profile information

Step 3: Automate personalized outreach with LGM

• Check if we're connected and send invites if not

• Send personalized messages with the template

• Track response rates (currently at 29%)

The Result

No more manual work.

No more forgotten promises.

Just automated, personalized outreach at scale.

Here are my LGM results after launching the campaign a couple days ago.

Next Steps

Want to copy my results? Here's the step-by-step playbook you can copy:

1. Build a valuable, simple lead magnet

   • Focus on solving ONE specific pain point

   • Make it visually appealing and immediately usable

2. Set up your data pipeline in Clay

   • Create a table to send LinkedIn post commenters to Clay

   • Enrich with profile data for better personalization

   • I’ll share the template at the bottom

3. Connect to your outreach tool

   • I use La Growth Machine, but any automation tool works

   • Create templates that deliver value first, then open conversation

   • Always offer something extra in your direct message

4. Track everything

   • Aim for 15%+ response rate (my current rate is 29%)

   • A/B test different message templates

   • Monitor which profiles convert to actual meetings

Demo Video

Here's a quick demo of how this looks in Clay:

The Template

Copy my Clay template here and get 3K credits.

Got questions? Just reply to this email.

Before you go! You’re invited to my subscriber-only event

As always, I hope you found this useful.

I hope to see you at my event.

Until next time,

Chris Viglietta
Creator of GTM Guys

PS: Send me your favorite GTM / Clay content this week.