Hey there! Welcome to the 200+ new subscribers! You’ve joined a growing group of GTM operators that want to get better at Clay. Real quick, help me help you by voting:

Cool Clay Things I Found This Week

• Clay raised $40 million at a $1.25 billion valuation

• Clay launches HG Insights integration to find leads by tech stack

• Find valid emails for your PLG signups using Clay (+template)

• Somebody remixed Red Hot Chili Peppers covering our funding (amazin!) 

The Challenge

In today’s newsletter, we’ll tackle the challenge of capturing product feedback from sales calls before it gets lost. (Prefer watching? Scroll to the bottom for a demo video)

This week, I built a Slackbot for the Clay team that highlights customer feedback:

Why It’s Important

I believe customer feedback is a goldmine for improving product-market fit, refining sales strategies, and optimizing marketing messaging. But when it’s buried in hours of Gong recordings, it rarely makes its way to the right teams.

If sales, marketing, and product aren’t aligned on customer pain points, this happens:

• Sales keeps running into the same objections without a playbook to counter

• Product teams build features based on gut instinct instead of customer demand

• Marketing creates messaging that doesn’t resonate with what prospects want

(Sound familiar?)

Manually reviewing calls? That’s a bottleneck.
Not capturing feedback at all? That’s a missed revenue opportunity.

Common Solutions (and why they fail)

Many GTM teams try to solve this problem by:

• Asking reps to manually log feedback → but reps are too busy closing deals.

• Skimming through Gong transcripts → but it’s time-consuming and inconsistent.

• Using anecdotal feedback in meetings → without data, prioritization is unclear.

A Better Way – Automate Feedback with Clay and Gong

Instead of relying on manual processes, GTM teams can automate the collection, categorization, and distribution of product feedback using Clay + Gong.

Here’s how:

1. Capture Transcripts from Gong – Every sales call is automatically transcribed

2. Add Transcripts to Clay via API – All sales calls will be added to your Clay table

3. Use AI to Find Feedback – Insights are structured from an AI prompt in Clay

4. Send Structured Feedback to Slack – Send insights to Slack

The Result

Now, sales, marketing, and product can act on them in real time!

The result?

• Clear, structured feedback loop that improves sales enablement.

• Product teams build based on real customer needs

• Marketing aligns messaging with actual customer concerns.

The Demo Video

The Template

If you want access to the template, click this link to add to your Clay workspace.

Hey, can you help me out?

Please vote below on what content you want more of. It goes a long way:

Until next time,

Chris Viglietta
Creator of GTM Guys

PS: 

If you could pull one insight from every sales call, what would it be? Reply to this email