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Hey there! Welcome to the 253+ new subscribers! You’ve joined a growing group of GTM operators that want to get better at Clay. Real quick, help me help you by voting:

Clay Integrations of the Week

1. Upfluence – Influencer marketing platform for brands to find, manage, and track influencer campaigns.

2. Modash – Influencer discovery and analytics tool for e-commerce and SaaS brands.

3. HeyGen – AI-powered video generation tool for marketers and sales teams to create personalized videos.

Cool Clay Things I Found This Week

🌱 Clay

• Keep winning campaigns running in Clay with scheduled sources

• How to score 2,000 accounts in Clay (video)

👀 ICYMI

• Turn social intent into booked meetings with Clay and Trigify.io (video)

• Find profiles on Twitter or X with Clay in 5 seconds (video)

• Automate 10-K searches for strategic initiatives using Clay (template)

• Capture product feedback with Clay and Gong (template)

• How to enrich webinar attendee lists to find leads with Clay (+template)

The Challenge

Today, I’m going to show you how to run an intent-driven ABM campaign with Clay and HubSpot using LinkedIn signals. (Demo video and template at the bottom)

Here's the painful reality most revenue teams face:

Your ABM campaigns are flying blind without real-time intent signals.

You've carefully built your target account list in HubSpot.

But when it comes to actual engagement, you’ve got zero visibility.

Your reps lose time pursuing accounts showing zero interest.

Meanwhile, you’re losing interested accounts researching your solution.

What's missing?

A system that captures social buying signals when they happen and updates your CRM.

Why It's Important

In 2025, being reactive isn't enough – you need to be predictive.

Companies deploying proper ABM strategies see revenue jump 208% over traditional approaches.

The difference?

Precise targeting.

Without capturing real-time social signals from your target accounts:

• Decision-makers at your accounts are researching solutions, but you're unaware

• Your deals end up 3X smaller than what ABM could deliver

• Sales cycles drag on 50% longer than necessary

• Your marketing investments yield diminishing returns on unresponsive accounts

Think about this…

A decision-maker at one of your target accounts just posted about "exploring new solutions" in your exact category.

Choose which strategy below will win:

1. sending a perfectly timed, contextual message about their specific challenge

2. continuing your standard drip campaign

Exactly.

Common Solutions (and why they fail)

Most companies try to build smart ABM programs that miss the “smart” part.

Their basic playbook looks like this:

• Building static HubSpot lists that quickly become outdated

• Occasionally checking socials for mentions when someone remembers

• Relying on gut feelings to determine account engagement levels

• Running one-size-fits-all campaigns regardless of actual buying signals

These methods suck because they're:

1. Reactive instead of proactive

2. Unable to scale with growing target account lists

3. Disconnected from where buying conversations actually happen (like LinkedIn)

4. Inconsistent in capturing and scoring genuine interest (updating CRM)

Meanwhile...

Their named accounts are sharing their challenges openly.

And their competitors are closing these opportunities.

A Better Way - Using Social Signals with Clay and HubSpot

Let’s forget passive ABM.

You need an intelligent signal detection system.

You want to actively capture leads discussing relevant topics.

This is the strongest signal - the créme de lá créme!

I built a lightweight, 3-table Clay workflow that transforms your ABM strategy:

1) Pull Your Named Accounts

• Sync HubSpot contacts from target accounts into Clay

• Data updates updates daily without manual work thanks to scheduled imports 

• Enrich each named account to find LinkedIn URL (important later)

2) Monitor Signals from LinkedIn

• Monitor your brand mentions using LinkedIn Community API

• Automatically classify post content from target accounts

• Create scoring system for different interactions

3) Enrich signals with Contact Info

• Find who LIKED or COMMENTED

• Enrich profile to determine if their LinkedIn URL matches your Named Accounts

3) Auto-Update CRM Status

• When a prospect mentions your solution space, Clay captures it instantly

• Update HubSpot ABM property from "Unaware" to "Interested"

• Your reps receive alerts to engage at the exact moment of peak interest

The Result

With this system in place, your revenue team:

• Identifies buying windows the moment they open, not weeks later

• Prioritizes outreach based on genuine interest, not guesswork

• Unifies marketing and sales around actual account engagement

• Crafts messaging that directly addresses what prospects are discussing

• Accelerates deal velocity by engaging at the perfect moment

Please note, this is the basic package you can use today.

You can add to this (and I will).

Stay tuned for more!

Demo Video

The Template

Get the template AND 3k Clay credits using this link.

If you need help setting up the template — just reply to this email.

When you’re ready, here’s how I can help you:

1. Clay Consulting Call - I’m experimenting with paid consulting. If you’d like to ask me questions about Clay, GTM Engineering, or AI this is your chance. Note: I’m only accepting 4 calls per week right now and am quite selective. Click here to get started

I hope you found this edition useful!

I will add to this ABM template using more signals like job changers, new funding, and more! Stay tuned.

Until next time,

Chris Viglietta
Creator of GTM Guys

PS: 

What other signals do you want to add to your ABM strategy? Reply to this email and let me know.