Hey there,

Today, I'm going to show you how to enrich a list of personal emails with Clay.

You’ll quickly get LinkedIn URLs, work info, phone numbers, and more.

How?

Clay waterfall actions.

I made a template you can use (at the bottom)

🤠 2 Cool Clay Tables

• Send personalized voice notes on LinkedIn

• Finds promo codes (like Honey chrome extension)

What is a Clay waterfall?

At Clay, we have relationships with 100+ data providers.

To enrich personal email data, we currently use (as of Jan 6, 2025):

• Mixrank

• People Data Labs

• Snov

• LeadMagic

How does a waterfall work?

1. Each provider will check for data.

2. If it finds data, it will return the result.

3. Else, it will use the next provider.

Do you want this superpower?

I made a free template you can copy in Clay.

Here's how the template works:

1. Upload a list of personal emails and names

2. Get back full names, LinkedIn Urls, job titles, phone numbers, and more!

To get access to this free template:

1. Subscribe to this newsletter (duh)

2. Click the button below to refer a friend

I recorded a demo below.

Until next time,

Chris Viglietta
Creator of GTM Guys