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How I monitor keywords on Reddit

to build an unfair advantage

Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I show you a powerful way to use new integrations within Clay for your GTM motion.

Premium subscribers get access to my library of Clay templates and tutorials.

This past week, I decided to double-down on covering all the integrations within Clay and create templates that you can use out the box. Why?

Integration of the Week: Reddit

What it does:

  • Find keywords and brand mentions on Reddit

  • Find post comments from Reddit threads

Why it’s useful:

  • Monitor for mentions of your company or industry

  • Source product feedback and insights from customers

Before we get into the demo video, here’s a few cool links you might like.

Cool Clay Things This Week

In case you missed it…

Ok, let’s dive into the video on how I setup this workflow using Clay

Demo

Recently, Clay launched Signals.

This is a new feature that allows you to gain a competitive edge over your competition by monitoring unique signals. We’ve dubbed this “GTM Alpha”.

Moving forward, I will include a section highlighting how you can combine AI, Signals, and integrations in Clay to gain an unfair advantage.

🛜 Signals using: Reddit

Here are some ideas of signals you can create and use to gain a competitive edge on your competitors.

Trigger Event

Action

Use Case Example

User mentions your brand name

Send product feedback to Notion database

Notify your EPD team of user feedback

User mentions relevant industry keywords

Send conversation link to Slack and notify sales rep to repl

User has a question around best “GTM” and “AI” tools for their startup

That’s it for this week.

Did you like this new format?

Reply “yes” or “no” with a short reason — thanks in advance!

Keep Going,
Chris Viglietta

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PS: What do you think of this new format? I check all replies :)