Last week, I spoke with a GTM leader who is struggling with product–market fit. He can’t nail messaging around pricing and he’s struggling to understand what his market actually thinks about his competitors.

And that’s because those thoughts rarely show up on surveys or customer calls.

Instead, those pain points, unmet needs, competitor complaints, and “I wish there was a tool that…” moments are found by digging thru reviews on social media sites.

Like Reddit.

Therefore, the challenge is creating a system that captures these social mentions when they happen, analyze what was said, alert the right team members, and take action.

Why most solutions fall short

You might think that you are doing a good job monitoring brand mentions.

But, you probably aren’t.

Maybe you have the following social monitoring workflows setup:

• Google Alerts — boy, do they miss a lot of context

• IG — good for B2C products, but not great for B2B

• Manually checking Reddit — inconsistent and time-consuming

Let’s say I wanted to monitor Reddit for “GTM Engineering”…

I found this by manually searching for mentions of the word “GTM Engineer”.

This post was a gold mine for questions people have about the role.

It would be great to get this intel automatically.

You could rely on surveys, NPS, and customer calls to gather intel.

But, people are more truthful where they’re anonymous.

A better approach

Reddit is too valuable to ignore (obviously).

But, you can’t hope that someone on your team “sees something.”

Therefore, we need to build an AI GTM workflow to auto-monitor Reddit and:

• Pull brand, competitor, and category mentions in real time

• Summarize threads with AI

• Surface unmet needs and niche demand pockets

• Catch negative sentiment

• Alert the right teams

Now, with Clay, you can stop guessing what the market thinks and start acting on real conversation data that your team never had access to before.

Actionable steps

I recorded a step-by-step video showing you how build this workflow in Clay.

If you want to:

1. save time

2. copy this template

3. get a 1on1 call with me to personalize it to your business

Click this link

Otherwise, if you want me to build a workflow for you

Click this link