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Hey there! Welcome to the 120+ new subscribers! You’ve joined a growing group of GTM operators that want to get better at Clay. Real quick, help me help you by voting:

Cool Clay Things I Found This Week

• Clay released DeepSeek AI integration (new integration)

• 25 outbound tips in 21 minutes

• A Clay template to get competitor ad traffic (template)

• An outbound campaign that saved 17 days organizing a dinner in NYC

• How to Prioritize leads by headcount when you sell based on number of seats

• 10 questions GTM leaders should be asking themselves

• How OpenAI uses Clay for their GTM motion (a case study)

In Case You Missed It

Last week, I shared how to capture product feedback with Clay and Gong. Click the link to read it and copy my template for free.

The Challenge

Today, I'm going to show you how to identify and followup with high-value webinar attendees using Clay. (Prefer watching? Scroll to the bottom for a demo video).

Every webinar host faces this dilemma:

“How can I find and contact the right webinar guests when I have hundreds of registrants?”

After all, you have limited time and resources.

You must prioritize who and what to say to them.

Why It's Important

I believe you need a strategic approach to webinar follow-up to maximize your ROI. When you host a webinar, you invest significant time and resources in creating and delivering valuable content.

But, without proper intel, you risk:

• Missing out on qualified leads

• Wasting time on unqualified leads

• Sending generic follow-ups that don't hit

• Losing opportunities to competitors who move faster with better info

Sound familiar?

Common Solutions (and why they fail)

Most webinar hosts rely on basic registration info (name and email) to follow up.

This is what they usually do:

• Send the same follow-up message to everyone

• Manually research each attendee on LinkedIn

• Use unreliable or outdated contact databases

These approaches are:

1. time-consuming

2. not personalized enough to be effective

This leads to missed opportunities and wasted time.

A Better Way - Enrich Webinar Attendees with Clay

So, you know that you can’t rely on manual research or basic registration data.

Instead, you must implement an automated enrichment system.

This will give you verified, enriched info about each attendee.

Here's how to do it effectively with Clay:

1. Click to copy this template

2. Paste your attendee names and emails

3. Let the system verify and expand your data with

4. Prioritize leads based on enriched data

The Result

Your marketing team can now:

• Segment attendees by company size and industry

• Identify decision-makers and key stakeholders

• Understand each prospect's business context

• Create targeted follow-up with relevant use cases

This will save you dozens of hours.

Also, it will improve your conversion rates by ensuring you're having the

• right conversations

• with the right people

• with the right context

Demo Video

The Template

If you want access to the template, click this link to add to your Clay workspace.Let me know how you find this workflow!

Hey, can you help me out?

Please vote below on what content you want more of. It goes a long way:

Until next time,

Chris Viglietta
Creator of GTM Guys

PS: 

Do you a webinar coming up that you want to try this on? Reply and I’ll help you